Digital Marketing: How to Sail Startups in Dubai After Lockdown?

Digital Marketing: How to Sail Startups in Dubai After Lockdown?

Four Digital Marketing Tips for Dubai Startups

The global epidemic may have brought the entire world to a halt, but digital marketing businesses in the UAE are predicting a shift. The change to capitalize on chances, the change to drive business ideas with a newfound excitement, even in the face of restrictions. Governments throughout the world may have imposed lockdowns and instructed people to stay at home, but start-ups continue to thrive thanks to a superpower called technology in our hands. Being 'online' is 'the new normal.' We are all experiencing a transformation in which a large portion of the public, who had never considered internet shopping previously, is now going online for their everyday requirements. Indeed, records reveal that consumer demand for e-commerce services in Dubai soared by 300 percent during the pandemic.

Being 'online' is the most significant advantage for start-ups. Furthermore, nearly 98.98 percent of the UAE population are active social media users, with an average daily internet usage of more than 7 hours. This implies that if you own a startup in Dubai, you cannot afford to overlook the importance of digital marketing. Your customers are online, and you should be too.

There has been a significant surge in rivalry in the online advertising industry, with each corporation attempting to force its way in and gain the highest market share. Here are a few digital marketing suggestions for startups to help your company stand out from the pack and capture your audience's attention.

1. Search Engine Optimisation (SEO): In addition to advertising and marketing, it's crucial to increase organic traffic to your website. This means that when potential clients search for the items and services you provide, your website should appear among the top few results on search engines.

This can take time and money, and if you're not sure how to get started, you can always search for a digital marketing agency in Dubai to help you optimize your website and improve organic traffic.

2. Pay-per-click advertising: Instead of scrolling through search results, some customers may click on advertising that appears at the top. As a result, by utilising the pay-per-click advertising strategy, you may position your ads at the top of search results, driving traffic to your website. As a result, whenever a potential customer looks for the items and services you provide, your ad will display above the organic search results. While working on improving your SEO, you can also increase visitors to your site with this advertising.

This is especially helpful for startups because you just pay for the number of clicks your ad receives, rather than a flat rate, making it a low-cost approach to bringing more people to your platform.

3. Content Marketing: Direct marketing enhances brand recognition and visibility. However, strong direct marketing methods can turn customers off. As a result, content marketing is an effective technique to generate interest and conversation about your products and services. Using this method, you can pique your potential consumers' curiosity and interest in inconspicuous and subtle ways, softly nudging them to investigate your products and services.

For example, you could develop content on the problems and challenges that clients experience and offer helpful insights into how they can be solved with your products or services. Because your potential consumers want to solve their problems, quality content might drive them to your platforms to try out your offerings.

4. Display Ads: Pay-per-click ads attract customers seeking your products and services. Display ads, on the other hand, can help you reach clients who aren't actively shopping for your products. If you target the correct platforms and websites for your display advertisements, they may be quite effective and yield a significant return on investment.

While these are some basic pointers to keep in mind when developing a digital marketing plan for your firm, it is crucial to note that the list is not exhaustive for the sake of simplicity. Other techniques Dubai startups may consider are social media marketing, influencer marketing, and remarketing, which refers to targeted advertisements for those who have expressed interest in your product or service but have not purchased it, among others.