Overview of the Global Athletic Wear Market
In 2023, the Athleisure Market Size was estimated to be USD 510.10 million. Over the forecast period (2024 - 2032), the athleisure sector is expected to develop at a compound annual growth rate (CAGR) of 8.93%, from USD 561.32 million in 2024 to USD 1113.0074 million by 2032.The two main factors propelling the market's expansion are the rising number of people who are concerned about their fitness and the need for stylish yet comfortable apparel.
Understanding Athleisure
Athleisure refers to the fashion trend characterized by the blending of athletic wear and leisurewear. Originally designed for physical activities, these clothes have now evolved into everyday casual wear. From yoga pants and leggings to hoodies and sneakers, athleisure encompasses a wide range of apparel that is both functional and fashionable.
The appeal of athleisure lies in its versatility. Whether heading to the gym, running errands, or grabbing a coffee with friends, athleisure allows individuals to stay comfortable without compromising on style. This versatility has made athleisure a staple in wardrobes across the globe, contributing to its widespread popularity.
Market Drivers
- Increasing Health and Wellness Consciousness: One of the primary drivers of the athleisure market is the growing focus on health and wellness. As more people embrace active lifestyles, the demand for clothing that supports physical activity has increased. Athleisure perfectly fits this need, offering comfort for workouts while being stylish enough for everyday wear. The rise of fitness culture, yoga, and outdoor activities has further fueled the demand for athleisure apparel.
- Shift Towards Casual and Comfortable Fashion: The shift towards more casual and comfortable fashion, accelerated by the COVID-19 pandemic, has significantly boosted the athleisure market. With more people working from home, there has been a growing preference for clothing that is both comfortable and stylish. Athleisure, with its blend of functionality and fashion, has become the go-to choice for many, leading to increased sales and market growth.
- Influence of social media and Celebrity Endorsements: Social media platforms and celebrity endorsements have played a crucial role in popularizing athleisure. Influencers and celebrities frequently showcase athleisure outfits, setting trends and inspiring consumers to adopt the style. The visibility of athleisure on social media has helped brands reach a broader audience, driving demand and market expansion.
- Innovations in Fabric and Design: Technological advancements in fabric and design have significantly contributed to the growth of the athleisure market. Innovations such as moisture-wicking fabrics, antimicrobial materials, and seamless designs have enhanced the functionality and appeal of athleisure clothing. Brands are continuously investing in research and development to create high-performance apparel that meets the evolving needs of consumers.
Market Trends
- Sustainability and Ethical Fashion: The global shift towards sustainability has permeated the athleisure market. Consumers are increasingly demanding eco-friendly and ethically produced apparel. In response, many brands are focusing on sustainable practices, such as using recycled materials, reducing carbon footprints, and ensuring fair labour practices. This trend is expected to gain momentum, with sustainability becoming a key differentiator in the athleisure market.
- Customization and Personalization: Customization is an emerging trend in the athleisure market, with consumers seeking unique and personalized products. From monogrammed activewear to custom-designed sneakers, brands are offering a range of customization options to cater to individual preferences. This trend enhances customer engagement and brand loyalty, contributing to market growth.
- Expansion of Product Lines: To cater to the diverse needs of consumers, athleisure brands are expanding their product lines. In addition to traditional activewear, brands are introducing a variety of products such as athleisure accessories, outerwear, and even business casual athleisure. This diversification allows brands to tap into new market segments and drive revenue growth.
Product Type Insights for Athletic Wear
Based on product type, the athleisure market is segmented into categories that include shoes, shorts, yoga pants, sports bras, hoodies sweatshirts, leggings, tights joggers, and more. In 2021, the leggings, tights, and joggers sector accounted for almost 40% of the athleisure market sales, holding the dominant share. Leggings are essential for athleisure wear because they are adaptable and may be worn as casual or fitness wear. They can be used for a variety of workouts, including jogging, cycling, Zumba, and calisthenics. The segment with the fastest predicted growth rate during the projected period is yoga pants.
End-user Athleisure Perspectives
Based on end users, the athleisure market is segmented into three categories: males, women, and unisex. Women made up the majority of the market in 2021, and during the forecast period of 2022–2030, they are expected to increase at a quicker rate. The number of women entering sports leagues and the growing participation in health clubs are driving market expansion. Moreover, around 70% of women in the country play sports at least once a year. The country's desire for sportswear and athleisure is rising as a result of this factor. Thus, new product introductions, market expansion, and athleisure industry advancements all have a favorable effect on market growth.
Distribution Channel Insights for Athletic Wear
Distribution channels have separated the athleisure market statistics into store-based and non-store-based categories. The store-based sector, which held a dominant position in the market in 2021, is anticipated to increase at the fastest rate between 2022 and 2030. The fashion business is experiencing seismic shifts due to rising ization, changes in consumer purchasing patterns, and advancements in digital technologies. Furthermore, the retail debacle caused by the coronavirus has made the fashion industry more unpredictable than before. These partnerships could improve a brand's discoverability because celebrities frequently post products on social media sites like Instagram, which is a large shop platform.
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Key Players in the Athleisure Market and Competitive Analysis
Large market players are heavily investing in RD to expand their product ranges, which will contribute to the athleisure market's continued growth. In addition, market players are implementing a range of calculated measures to expand their reach, including the introduction of new products, signing contracts, merging with other companies, investing more, and working together. In order to grow and thrive in the athleisure industry's fiercely competitive and developing market, rivals must provide reasonably priced goods.
Key Companies in the athleisure market include
Under Armour Inc. (US)
Lululemon Athletica (Canada)
Adidas AG (Germany)
Hennes Mauritz AB (Sweden)
Nike Inc. (US)
Puma SE (Germany)
Eysom (US)
Outdoor Voices (US)
Ten Thousand Inc. (US)
Isaora (US), among others
Athleisure Product Type Outlook
Leggings
Tights Joggers
Hoodies Sweatshirts
Sneakers
Shorts
Sports Jackets
Sports Bra
Yoga Pants
Others
Future Outlook
The global athleisure market is expected to continue its upward trajectory through 2028. With a growing emphasis on health, wellness, and sustainable fashion, the demand for athleisure apparel is set to rise. Brands that focus on innovation, sustainability, and customer engagement are likely to thrive in this dynamic market.
Moreover, the expansion of e-commerce and the increasing popularity of direct-to-consumer (DTC) models will further drive market growth. As consumers seek convenience and personalized shopping experiences, online platforms will play a pivotal role in shaping the future of the athleisure market.
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