Top 10 Companies Redefining Tabletop Sweeteners | Meticulous Blog


With a forecasted CAGR of 5.9% from 2023 to 2030, the Tabletop Sweeteners Market is expected to reach $2.18 billion by 2030.

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Tabletop Sweeteners Market Growth and Major Companies

The global Tabletop Sweeteners Market is on track to reach $2.18 billion by 2030, with a CAGR of 5.9% from 2023 to 2030. The market volume is forecasted to hit 18,830.7 tons by 2030, growing at a CAGR of 4.4%. This growth trajectory is driven by rising diabetes rates and an increased emphasis on health and wellness, though high prices and potential health concerns pose challenges.

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Leading Companies in the Market

  1. Whole Earth Brands, Inc. (U.S.) Whole Earth Brands, Inc., based in Illinois, U.S., was established in 2018 and rebranded in 2020. The company focuses on plant-based sweeteners and flavor enhancers under brands like WHOLE EARTH and Equal. With a presence in over 90 countries, Whole Earth Brands had 760 employees as of 2022.
  2. Heartland Food Products Group, LLC (U.S.) Heartland Food Products Group, headquartered in Indiana, U.S., has been a significant player in low-calorie sweeteners and liquid enhancers since 1991. Known for the Splenda brand, the company operates facilities in the U.S., Mexico, and Europe, employing 1,200 people globally.
  3. Associated British Foods plc (U.K.) Associated British Foods plc, founded in 1935 and based in London, operates across food, ingredients, and retail sectors. The company offers tabletop sweeteners under the Silver Spoon brand and has a presence in over 100 countries, with a workforce of 132,273 employees.
  4. Nutrifood (Indonesia) Nutrifood, based in Jakarta, Indonesia, offers health foods and beverages, including tabletop sweeteners under the Tropicana Slim brand. The company has a strong distribution network in more than 30 countries and a significant global presence.
  5. Südzucker AG (Germany) Südzucker AG, headquartered in Mannheim, Germany, and founded in 1926, specializes in sugar and specialty products. The company provides tabletop sweeteners under the Tiense Suiker brand and has a global workforce of 18,019 employees.

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  1. Wisdom Natural Brands (U.S.) Wisdom Natural Brands, based in Arizona, U.S., is known for zero-calorie sweeteners, including products under the SweetLeaf brand. The company has a distribution network in over 30 countries and a strong international presence.
  2. Zydus Wellness Ltd. (India) Zydus Wellness Ltd., founded in 1952 and based in Ahmedabad, India, offers tabletop sweeteners through the Sugar Free brand. The company has an extensive global distribution network and employs 1,075 people.
  3. Hermes Sweeteners Ltd. (Switzerland) Hermes Sweeteners Ltd., based in Zurich, Switzerland, produces a range of tabletop sweeteners, including those made from cyclamate and stevia. The company has a global presence, covering North America, Europe, Asia-Pacific, Latin America, and the Middle East Africa.
  4. Saraya Co. Ltd. (Japan) Saraya Co. Ltd., headquartered in Osaka, Japan, offers monk fruit-based sweeteners under the Lakanto brand. The company operates several facilities and has a strong international presence, with a workforce of 2,277 employees.
  5. Ajinomoto Co., Inc. (Japan) Ajinomoto Co., Inc., based in Tokyo, Japan, provides a range of food and biotechnology ingredients, including tabletop sweeteners under the Pal Sweet brand. The company operates in 35 countries and employs 34,198 people.

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Key Questions Answered in the Report-

  • What is the current value of revenue generated by the tabletop sweeteners market?
  • At what rate is the demand for tabletop sweeteners projected to grow for the next 5-7 years?
  • What was the historical market size and growth rate for the tabletop sweeteners market?
  • What are the major factors impacting the growth of this market at the global and regional levels? What are the major opportunities for existing players and new entrants in the market?
  • Which segments in terms of sweetener ingredient type, source, form, packaging format, and distribution channel have created major traction for the manufacturers in this market in recent years?
  • What are the key geographic trends in this market? Which regions/countries are expected to offer significant growth opportunities for tabletop sweetener manufacturers?
  • Who are the major players in the tabletop sweeteners market? What are their specific product offerings in this market?
  • What recent developments have taken place in the tabletop sweeteners market? What impact have these strategic developments created on the market?

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