"Herbal Tea Market - Industry Trends and Forecast to 2030
Global Herbal Tea Market, By Type (Cinnamon, Dandelion, Chamomile, Ginger, Turmeric, Blends, Others), Function (Cognitive Health, Gut and Digestive Health, Multifunctional, Others), Packaging Type (Loose Tea, Paper Pouches, Tea Bags, Carton Packs, Can Packaging), Raw Material (Green Tea, Black Tea, Yellow Tea), Product Type (Syrups, Premixes, Powdered Ready to Drink, Liquid Ready to Drink), Application (Commercial Consumption, Individual Consumption), Distribution Channel (Store-Based, Non-Store-Based) - Industry Trends and Forecast to 2030.
Data Bridge Market Research analyzes that the herbal tea market which was USD 3,588.13 million in 2022, is expected to reach USD 4,616.42 million by 2030, and is expected to undergo a CAGR of 3.20% during the forecast period of 2023 to 2030. “Green tea” dominate the raw material segment of the herbal tea market because green herbal tea is believed to be healthier and more acceptable for young people in the market, which is why market demand for green herbal tea is increasing.
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Herbal tea is made from dried leaves, nuts, barks, seeds, grasses, fruits, flowers, and roots of various plants. Herbal teas are used for a variety of therapeutic purposes. Herbal tea is consumed for its health benefits, such as improved digestive and immune systems. Popular herbal teas include green tea, peppermint tea, chamomile tea, ginseng tea, ginger tea, cinnamon tea, and others.
**Segments**
- **Product Type**
- Green Tea
- Black Tea
- Chamomile Tea
- Hibiscus Tea
- Peppermint Tea
- **Distribution Channel**
- Supermarkets/Hypermarkets
- Specialty Stores
- Online Retail
- Convenience Stores
- **Region**
- North America
- Europe
- Asia-Pacific
- South America
- Middle East and Africa
Herbal tea has gained significant popularity in recent years due to the growing awareness regarding the health benefits associated with herbal ingredients. The market segmentation based on product type includes green tea, black tea, chamomile tea, hibiscus tea, and peppermint tea. Green tea is among the most preferred herbal teas due to its antioxidant properties, while chamomile tea is known for its calming effects. Hibiscus tea is gaining traction for its potential to lower blood pressure, and peppermint tea is valued for digestion and relaxation benefits. Distributing these products through supermarkets/hypermarkets, specialty stores, online retail, and convenience stores ensures easy accessibility to consumers. Geographically, North America, Europe, Asia-Pacific, South America, and the Middle East and Africa regions exhibit varying trends and preferences in the herbal tea market.
**Market Players**
- **Associated British Foods plc**
- **Unilever**
- **Barry's Tea**
- **The Republic of Tea**
- **Twinings**
- **Celestial Seasonings**
- **Harney Sons Fine Teas**
- **Tazo Tea Company**
- **Dilmah Tea**
- **ITO EN**
The global herbal tea market is highly competitive with key players striving to capture a larger market share through product innovation, expansions, and acquisitions. Companies like Associated British Foods plc, Unilever, Barry's Tea, The Republic of Tea, Twinings, Celestial Seasonings, Harney Sons Fine Teas, TazoThe global herbal tea market is experiencing significant growth driven by increased consumer awareness of the health benefits associated with herbal ingredients. Product segmentation in the market includes popular varieties such as green tea, black tea, chamomile tea, hibiscus tea, and peppermint tea. Green tea stands out as a top choice due to its high antioxidant content and various health benefits. Black tea is another widely consumed variety known for its rich flavor profile. Chamomile tea is valued for its calming and soothing effects, making it a popular choice for relaxation. Hibiscus tea is gaining popularity for its potential to aid in lowering blood pressure, while peppermint tea is favored for its digestion and relaxation properties.
In terms of distribution channels, herbal tea products are made available through supermarkets/hypermarkets, specialty stores, online retail platforms, and convenience stores. This diverse distribution strategy ensures that consumers have easy access to a wide range of herbal tea products across different channels. Supermarkets and hypermarkets offer a one-stop shopping experience for consumers looking to explore various tea options in a physical retail setting. Specialty stores cater to niche markets seeking premium and unique herbal tea blends. Online retail has witnessed a significant surge in herbal tea sales, offering convenience and a wide selection of products to consumers. Convenience stores play a vital role in providing on-the-go herbal tea options for busy individuals.
Geographically, the herbal tea market exhibits varying trends across regions such as North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. North America and Europe are mature markets for herbal tea consumption, driven by a strong culture of tea drinking and a focus on health and wellness trends. The Asia-Pacific region, particularly countries like China and Japan, has a long history of herbal tea consumption and is experiencing rapid growth due to the increasing popularity of traditional remedies and natural ingredients. South America and the Middle East and Africa are emerging markets with growing awareness of the health benefits of herbal teas, presenting opportunities for market expansion and product innovation.
Key**Segments**
- **Product Type**
- Cinnamon
- Dandelion
- Chamomile
- Ginger
- Turmeric
- Blends
- Others
- **Function**
- Cognitive Health
- Gut and Digestive Health
- Multifunctional
- Others
- **Packaging Type**
- Loose Tea
- Paper Pouches
- Tea Bags
- Carton Packs
- Can Packaging
- **Raw Material**
- Green Tea
- Black Tea
- Yellow Tea
- **Product Type**
- Syrups
- Premixes
- Powdered Ready to Drink
- Liquid Ready to Drink
- **Application**
- Commercial Consumption
- Individual Consumption
- **Distribution Channel**
- Store-Based
- Non-Store-Based
Global Herbal Tea Market, By Type (Cinnamon, Dandelion, Chamomile, Ginger, Turmeric, Blends, Others), Function (Cognitive Health, Gut and Digestive Health, Multifunctional, Others), Packaging Type (Loose Tea, Paper Pouches, Tea Bags, Carton Packs, Can Packaging), Raw Material (Green Tea, Black Tea, Yellow Tea), Product Type (Syrups, Premixes, Powdered Ready to Drink, Liquid Ready to Drink), Application (Commercial Consumption, Individual
The report provides insights on the following pointers:
- Market Penetration: Comprehensive information on the product portfolios of the top players in the Herbal Tea Market.
- Product Development/Innovation: Detailed insights on the upcoming technologies, RD activities, and product launches in the market.
- Competitive Assessment: In-depth assessment of the market strategies, geographic and business segments of the leading players in the market.
- Market Development: Comprehensive information about emerging markets. This report analyzes the market for various segments across geographies.
- Market Diversification: Exhaustive information about new products, untapped geographies, recent developments, and investments in the Herbal Tea Market.
Global Herbal Tea Market survey report analyses the general market conditions such as product price, profit, capacity, production, supply, demand, and market growth rate which supports businesses on deciding upon several strategies. Furthermore, big sample sizes have been utilized for the data collection in this business report which suits the necessities of small, medium as well as large size of businesses. The report explains the moves of top market players and brands that range from developments, products launches, acquisitions, mergers, joint ventures, trending innovation and business policies.
The following are the regions covered in this report.
- North America [U.S., Canada, Mexico]
- Europe [Germany, UK, France, Italy, Rest of Europe]
- Asia-Pacific [China, India, Japan, South Korea, Southeast Asia, Australia, Rest of Asia Pacific]
- South America [Brazil, Argentina, Rest of Latin America]
- The Middle East Africa [GCC, North Africa, South Africa, Rest of the Middle East and Africa]
This study answers to the below key questions:
- What are the key factors driving the Herbal Tea Market?
- What are the challenges to market growth?
- Who are the key players in the Herbal Tea Market?
- What are the market opportunities and threats faced by the key players?
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