"Herbal Tea Market - Industry Trends and Forecast to 2030
Global Herbal Tea Market, By Type (Cinnamon, Dandelion, Chamomile, Ginger, Turmeric, Blends, Others), Function (Cognitive Health, Gut and Digestive Health, Multifunctional, Others), Packaging Type (Loose Tea, Paper Pouches, Tea Bags, Carton Packs, Can Packaging), Raw Material (Green Tea, Black Tea, Yellow Tea), Product Type (Syrups, Premixes, Powdered Ready to Drink, Liquid Ready to Drink), Application (Commercial Consumption, Individual Consumption), Distribution Channel (Store-Based, Non-Store-Based) - Industry Trends and Forecast to 2030.
Data Bridge Market Research analyzes that the herbal tea market which was USD 3,588.13 million in 2022, is expected to reach USD 4,616.42 million by 2030, and is expected to undergo a CAGR of 3.20% during the forecast period of 2023 to 2030. “Green tea” dominate the raw material segment of the herbal tea market because green herbal tea is believed to be healthier and more acceptable for young people in the market, which is why market demand for green herbal tea is increasing.
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Herbal tea is made from dried leaves, nuts, barks, seeds, grasses, fruits, flowers, and roots of various plants. Herbal teas are used for a variety of therapeutic purposes. Herbal tea is consumed for its health benefits, such as improved digestive and immune systems. Popular herbal teas include green tea, peppermint tea, chamomile tea, ginseng tea, ginger tea, cinnamon tea, and others.
**Segments**
- **By Product Type**
- Green Tea
- Black Tea
- White Tea
- Oolong Tea
- Others
- **By Packaging Type**
- Loose Tea
- Tea Bags
- **By Distribution Channel**
- Hypermarkets/Supermarkets
- Specialty Stores
- Online Retail
- Others
The global herbal tea market can be segmented based on product type, packaging type, and distribution channel. Under product type, the market is further segmented into green tea, black tea, white tea, oolong tea, and others. Each type of herbal tea offers unique flavors and health benefits, appealing to a wide range of consumers. In terms of packaging, herbal tea is commonly sold as loose tea or tea bags, providing convenience and variety for consumers. Distribution channels for herbal tea include hypermarkets/supermarkets, specialty stores, online retail, and others, allowing for easy access and availability to customers worldwide.
**Market Players**
- **Twinings of London**
- **Celestial Seasonings, Inc.**
- **Harney Sons Fine Teas**
- **Associated British Foods plc**
- **Unilever**
- **Tata Consumer Products**
- **R.C. Bigelow, Inc.**
- **Dilmah Ceylon Tea Company PLC**
- **The Republic of Tea, Inc.**
- **Mother Parkers Tea Coffee Inc.**
Key players in the global herbal tea market include Twinings of London, Celestial Seasonings, Inc., Harney Sons Fine Teas, Associated British Foods plc, Unilever, Tata Consumer Products, R.C. Bigelow, Inc., Dilmah Ceylon Tea Company PLC, The Republic of Tea, Inc., and Mother Parkers Tea Coffee Inc. These companies are involved in product innovation, strategic mergers and acquisitions, and marketing efforts to maintain a competitive edge in the market. WithThe global herbal tea market is witnessing significant growth driven by evolving consumer preferences towards healthier beverage options, increasing awareness about the health benefits of herbal teas, and expanding product offerings by key market players. The market segmentation by product type allows for a diverse range of options to cater to different consumer tastes and preferences. Green tea, known for its antioxidant properties and weight management benefits, continues to be a popular choice among health-conscious consumers. Black tea, with its bold flavor profile and potential cardiovascular health benefits, appeals to a broader consumer base. White tea, valued for its delicate flavor and high level of antioxidants, is gaining popularity as a premium herbal tea option. Oolong tea, with its partially oxidized leaves offering a unique taste profile, is capturing the interest of tea enthusiasts.
The variety of packaging types in the herbal tea market, such as loose tea and tea bags, caters to consumer convenience and lifestyle preferences. Loose tea provides customization options for tea enthusiasts who prefer to brew their blends, while tea bags offer convenience and ease of use for on-the-go consumers. The distribution channels play a crucial role in reaching a wide customer base and ensuring accessibility. Hypermarkets/supermarkets offer a one-stop shopping experience for consumers looking to explore different herbal tea options, while specialty stores provide a more curated selection for tea connoisseurs seeking unique blends. Online retail platforms have witnessed significant growth, providing convenience and accessibility to global consumers, especially amidst the increasing trend of e-commerce.
Key market players in the herbal tea industry are continuously innovating their product offerings, focusing on sustainability practices, and expanding their presence in emerging markets to capitalize on the growing demand for herbal teas. Twinings of London, a renowned tea brand with a heritage of over 300 years, continues to introduce new flavors and blends to meet consumer preferences. Celestial Seasonings, known for its innovative tea varieties and commitment to sustainability, appeals to environmentally conscious consumers. Harney Sons Fine Teas, with its premium tea selections and emphasis on quality**Global Herbal Tea Market Analysis**
The global herbal tea market is experiencing significant growth driven by shifting consumer preferences towards healthier beverage options and the rising awareness of the various health benefits associated with herbal teas. With a wide range of product types available, including green tea, black tea, white tea, oolong tea, and other herbal blends, consumers have ample choices catering to their diverse tastes and preferences. Green tea remains a popular choice due to its antioxidant properties and weight management benefits, appealing to health-conscious individuals. Black tea, with its bold flavors and potential cardiovascular benefits, attracts a broader consumer base seeking both taste and health benefits. White tea, known for its delicate flavor and high antioxidant content, is gaining traction as a premium herbal tea option. Similarly, oolong tea, with its unique taste profile from partially oxidized leaves, is becoming increasingly popular among tea enthusiasts.
In terms of packaging types, the herbal tea market offers options such as loose tea and tea bags, catering to different consumer preferences and lifestyles. Loose tea provides customization for tea enthusiasts who enjoy blending their teas, while the convenience and on-the-go appeal of tea bags cater to consumers seeking ease of use. The distribution channels of hypermarkets/supermarkets, specialty stores, online retail, and others play critical roles in ensuring widespread accessibility and availability of herbal teas to consumers globally. Hypermarkets/supermarkets offer a convenient one-stop shopping experience for those exploring herbal tea options, while specialty stores provide curated selections for tea connoisseurs
The report provides insights on the following pointers:
- Market Penetration: Comprehensive information on the product portfolios of the top players in the Herbal Tea Market.
- Product Development/Innovation: Detailed insights on the upcoming technologies, RD activities, and product launches in the market.
- Competitive Assessment: In-depth assessment of the market strategies, geographic and business segments of the leading players in the market.
- Market Development: Comprehensive information about emerging markets. This report analyzes the market for various segments across geographies.
- Market Diversification: Exhaustive information about new products, untapped geographies, recent developments, and investments in the Herbal Tea Market.
Global Herbal Tea Market survey report analyses the general market conditions such as product price, profit, capacity, production, supply, demand, and market growth rate which supports businesses on deciding upon several strategies. Furthermore, big sample sizes have been utilized for the data collection in this business report which suits the necessities of small, medium as well as large size of businesses. The report explains the moves of top market players and brands that range from developments, products launches, acquisitions, mergers, joint ventures, trending innovation and business policies.
The following are the regions covered in this report.
- North America [U.S., Canada, Mexico]
- Europe [Germany, UK, France, Italy, Rest of Europe]
- Asia-Pacific [China, India, Japan, South Korea, Southeast Asia, Australia, Rest of Asia Pacific]
- South America [Brazil, Argentina, Rest of Latin America]
- The Middle East Africa [GCC, North Africa, South Africa, Rest of the Middle East and Africa]
This study answers to the below key questions:
- What are the key factors driving the Herbal Tea Market?
- What are the challenges to market growth?
- Who are the key players in the Herbal Tea Market?
- What are the market opportunities and threats faced by the key players?
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