Meticulous Research®, a premier global market research firm, has released a comprehensive report titled “Tabletop Sweeteners Market by Sweetener Ingredient Type (Sucralose, Stevia, Monk Fruit, Polyols, Others), Source, Form (Powder, Tablet), Packaging Format (Single-serve, Multi-serve), Distribution Channel (B2B, B2C), and Geography — Global Forecast to 2030.”
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According to the findings presented in this latest publication by Meticulous Research®, the global tabletop sweeteners market is anticipated to achieve a valuation of $2.18 billion by 2030, representing a CAGR of 5.9% from 2023 to 2030. Additionally, in terms of volume, the market is projected to reach 18,830.7 tons by 2030, with a CAGR of 4.4% throughout the forecast period. This market growth is largely driven by the rising rates of diabetes and obesity, coupled with an increasing focus on health and wellness. However, obstacles such as the high cost of tabletop sweeteners and concerns regarding their adverse health effects may hinder overall market development.
Despite these challenges, the growing consumer preference for tabletop sweeteners in emerging markets is expected to create substantial opportunities for expansion. Nevertheless, the market continues to face challenges, particularly in the form of low awareness and acceptance among certain consumer segments.
The global tabletop sweeteners market is categorized by various factors, including sweetener ingredient type (which includes sucralose, stevia, saccharin, aspartame, acesulfame potassium [ace-k], monk fruit, polyols [xylitol, erythritol], and other sweeteners), source (natural vs. artificial), form (powder, tablet, liquid, cube), packaging format (single-serve and multi-serve [pouches, jars, dispensers, bottles]), and distribution channel (business-to-business [B2B] and business-to-consumer [B2C], encompassing modern grocery stores, convenience stores, online retailers, specialty shops, and others). The report also provides an in-depth competitive analysis and examines market dynamics at regional and national levels.
Sweetener Ingredient Type: By 2023, the stevia segment is expected to be the leading category in the global tabletop sweeteners market. The segment's strong performance is primarily driven by growing consumer demand for natural ingredients. As health-conscious consumers increasingly seek out cleaner food options, stevia, a natural, zero-calorie sweetener, is likely to see heightened interest. The ongoing trend toward clean-label products and reduced sugar intake is further fueling the growth of stevia-based sweeteners.
Source: In terms of source, the natural segment is projected to capture a substantial share of the market in 2023. This growth is attributable to rising consumer awareness regarding the benefits of natural ingredients and a strong preference for healthier, sugar-free alternatives. The increasing adoption of natural sweeteners, such as stevia and monk fruit, positions this segment favorably among health-focused consumers.
Form: In the context of form, the powder segment is anticipated to dominate the market in 2023. The convenience, versatility, and extended shelf life of powdered tabletop sweeteners make them a favored choice among consumers and food service establishments alike. The extensive usage of powdered sweeteners in various applications contributes to their leading market position.
Packaging Format: With regard to packaging, the multi-serve segment is expected to lead in 2023. Multi-serve packaging options, such as jars and pouches, are appealing to consumers who favor bulk purchasing for convenience. This packaging type is particularly useful in households, cafes, and restaurants, enabling easy access while minimizing the need for frequent purchases.
Distribution Channel: The business-to-consumer (B2C) segment is forecasted to hold the largest market share in 2023. The growth of this segment is primarily driven by increasing consumer awareness of health and wellness and the expanding trend of online shopping. Consumers are increasingly seeking personalized, high-quality products, making B2C channels essential for the tabletop sweeteners market.
Geographical Insights: In 2023, North America is projected to account for the largest share of the global tabletop sweeteners market. This region's growth is significantly influenced by rising demand for low-calorie sweeteners, driven by increasing obesity and diabetes rates. Additionally, heightened health awareness among North American consumers and the presence of major players in the industry are further contributing to market expansion. The availability of a diverse array of distribution channels enhances consumer access to tabletop sweeteners in this region.
In conclusion, the global tabletop sweeteners market is on a robust growth path, propelled by health trends, a rising demand for natural ingredients, and ongoing product innovation. As consumer preferences evolve, companies are increasingly focused on developing healthier sweetening solutions to meet these demands. This emphasis on innovation, along with a commitment to sustainability and clean-label products, is expected to play a pivotal role in shaping the future of the tabletop sweeteners market in the coming years.
Key Players
The tabletop sweeteners market is characterized by a moderately competitive scenario due to the presence of many large- and small-sized global, regional, and local players. The key players operating in the tabletop sweeteners market are Whole Earth Brands, Inc. (U.S.), Heartland Food Products Group, LLC (U.S.), Nutrifood (Indonesia), Lightsweet Indústria e Comércio de Alimentos Ltda. (Brazil), Cristal Union (France), Wisdom Natural Brands (U.S.), Zydus Wellness Ltd. (India), Hermes Sweeteners Ltd. (Switzerland), Saraya Co. Ltd. (Japan), Associated British Foods plc (U.K.), Südzucker AG (Germany), and Ajinomoto Co., Inc. (Japan).
To gain more insights into the market with a detailed table of content and figures, click here: https://www.meticulousresearch.com/product/tabletop-sweeteners-market-5510
Key Questions Answered in the Report-
- What is the current value of revenue generated by the tabletop sweeteners market?
- At what rate is the demand for tabletop sweeteners projected to grow for the next 5-7 years?
- What was the historical market size and growth rate for the tabletop sweeteners market?
- What are the major factors impacting the growth of this market at the global and regional levels? What are the major opportunities for existing players and new entrants in the market?
- Which segments in terms of sweetener ingredient type, source, form, packaging format, and distribution channel have created major traction for the manufacturers in this market in recent years?
- What are the key geographic trends in this market? Which regions/countries are expected to offer significant growth opportunities for tabletop sweetener manufacturers?
- Who are the major players in the tabletop sweeteners market? What are their specific product offerings in this market?
- What recent developments have taken place in the tabletop sweeteners market? What impact have these strategic developments created on the market?
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