"Global Connected Packaging Market – Industry Trends and Forecast to 2029
Global Connected Packaging Market, By Technology Used (Active Packaging, Interactive Packaging, Intelligent packaging), End-User (Food, Beverages, Healthcare, Personal Care, Others), Country (U.S., Canada, Mexico, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia- Pacific, Brazil, Argentina, Rest of South America, South Africa, Saudi Arabia, UAE, Egypt, Israel, Rest of Middle East and Africa) Industry Trends and Forecast to 2029.
Connected packaging market is expected to gain market growth in the forecast period of 2022 to 2029. Data Bridge Market Research analyses the market to grow at a CAGR of 7.4% in the above-mentioned forecast period.
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Connected packaging is basically a carrier that connects the products with electronic devices and helps to read the product by providing it with a unique id which would be different for each product. It contains technology that connects the products with sensors, tags and codes.
**Segments**
The connected packaging market is segmented based on technology, application, and geography. In terms of technology, the market can be further divided into RFID (Radio Frequency Identification), NFC (Near Field Communication), QR codes, and others. RFID technology is widely used in connected packaging for tracking and inventory management purposes. NFC technology allows for easy communication between the packaging and smartphones, enabling interactive experiences for consumers. QR codes are commonly used for providing detailed product information and engaging consumers through scanning capabilities. The application segment includes food beverages, pharmaceuticals, personal care, and others. Connected packaging is extensively utilized in the food beverages industry for enhancing consumer engagement and ensuring product authenticity. In the pharmaceutical sector, connected packaging helps in tracking the supply chain and ensuring product safety.
**Market Players**
- Sonoco Products Company
- Ball Corporation
- Sealed Air
- Stora Enso
- Thinfilm
- WestRock
- MULTIVAC
- Amcor
- Coveris
- Packaging Corporation of America
The global connected packaging market is experiencing significant growth due to several key factors. One of the primary drivers of market growth is the increasing demand for product traceability and anti-counterfeiting measures. Connected packaging technologies such as RFID and NFC enable companies to track their products throughout the supply chain, ensuring authenticity and reducing the risk of counterfeit products entering the market. Additionally, the growing focus on enhancing consumer engagement and providing interactive experiences is driving the adoption of connected packaging solutions. Brands are leveraging technologies like QR codes to connect with consumers, deliver personalized content, and gather valuable data on consumer behavior.
Furthermore, the rise of e-commerce and online shopping is fueling the demand for connected packaging solutions. With more consumers purchasing products online, brands are looking for ways to create unique, engaging experiences that bridge the gap between the physical and digital worlds. Connected packaging enables brands to provide additional information, promotions, and loyalty programs to online shoppers, enhancing the overall customer experience. Additionally, sustainability concerns are driving the adoption of connected packaging solutions that enable companies to monitor and optimize their packaging processes, reducing waste and environmental impact.
Despite the numerous growth drivers, the connected packaging market also faces certain challenges. One of the key challenges is the high initial investment required for implementing connected packaging technologies. Companies need to invest in hardware, software, and infrastructure to deploy connected packaging solutions effectively, which can be a barrier for small and medium-sized enterprises. Moreover, concerns around data privacy and security present a challenge for connected packaging adoption. As connected packaging solutions gather and transmit data about consumer interactions, companies need to ensure that data is handled securely and in compliance with regulations to maintain consumer trust.
In conclusion, the connected packaging market is poised for substantial growth driven by factors such as the demand for product traceability, consumer engagement, e-commerce expansion, and sustainability initiatives. Companies that invest in connected packaging technologies stand to benefit from enhanced brand visibility, improved supply chain efficiency, and increased consumer loyalty. Overcoming challenges related to costs and data security will be crucial for the widespread adoption of connected packaging solutions across industries.
https://www.databridgemarketresearch.com/reports/global-connected-packaging-market
Core Objective of Connected Packaging Market:
Every firm in the Connected Packaging Market has objectives but this market research report focus on the crucial objectives, so you can analysis about competition, future market, new products, and informative data that can raise your sales volume exponentially.
- Size of the Connected Packaging Market and growth rate factors.
- Important changes in the future Connected Packaging Market.
- Top worldwide competitors of the Market.
- Scope and product outlook of Connected Packaging Market.
- Developing regions with potential growth in the future.
- Tough Challenges and risk faced in Market.
- Global Connected Packaging top manufacturers profile and sales statistics.
Highlights of TOC:
Chapter 1: Market overview
Chapter 2: Global Connected Packaging Market
Chapter 3: Regional analysis of the Global Connected Packaging Market industry
Chapter 4: Connected Packaging Market segmentation based on types and applications
Chapter 5: Revenue analysis based on types and applications
Chapter 6: Market share
Chapter 7: Competitive Landscape
Chapter 8: Drivers, Restraints, Challenges, and Opportunities
Chapter 9: Gross Margin and Price Analysis
Regional Analysis for Connected Packaging Market:
- APAC (Japan, China, South Korea, Australia, India, and Rest of APAC; Rest of APAC is further segmented into Malaysia, Singapore, Indonesia, Thailand, New Zealand, Vietnam, and Sri Lanka)
- Europe (Germany, UK, France, Spain, Italy, Russia, Rest of Europe; Rest of Europe is further segmented into Belgium, Denmark, Austria, Norway, Sweden, The Netherlands, Poland, Czech Republic, Slovakia, Hungary, and Romania)
- North America (U.S., Canada, and Mexico)
- South America (Brazil, Chile, Argentina, Rest of South America)
- MEA (Saudi Arabia, UAE, South Africa)
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