Baby Wipes Market Research Future Insights
The global baby wipes market is expected to register a CAGR of ~ 5.10% from 2022 to 2030 and hold a value of over ~USD 7.29 billion by 2030.
The primary drivers of the baby wipes market trends globally are an increase in consumer spending on baby care goods and an increase in the per capita income of the working population of women. The National Retail Federation of the United States reported in 2018 that 80% of millennials with children are in their 30s and prefer to spend on high-quality baby products, which has resulted in an increase in consumer spending on baby care products and the adoption of high-quality baby care products. The sensitive skin of the newborn, particularly around the diaper area, worries millennial parents. Because of the accompanying advantages, such as improved absorbent fabrics that aid in cleansing and eliminating bacteria on the baby's skin and a decreased chance of infection and skin irritation, they prefer using baby wipes to prevent rashes. Due to the global pandemic's widespread effects, parents now prefer to keep various childcare products in their homes. The sales of baby wipes will probably increase as a result of this. Work-from-home options also enable working women to better care for their children by allowing them to spend the necessary time with them. Such flexibility has been greatly facilitated over time by the remote working style.
Key Players
Some baby wipes key market players are Pigeon Corporation; Johnson Johnson; Babisil Products Ltd.; The Himalaya Drug Company; Cotton Babies, Inc.; Hengan International Group Company Ltd.; Farlin Corporation; Kimberly-Clark Corporation; Procter Gamble Co.; Unicharm Corporation.
Market Segmentation
The global baby wipes market report has been segmented into product and distribution channels.
Based on product type, the market has been segmented into dry and wet wipes. The dry wipes segment accounted for the largest share of the market in 2021. This is a result of the dry wipes' several uses, including during feeding, body cleansing, and diaper changes, where they prevent diaper rash. Dry wipes are a multipurpose product since they may be used as tissues, paper towels, and toilet paper. On the other hand, the wet wipes segment was the fastest-growing segment during the forecast period. These products frequently clean a baby's bottom when wearing diapers. Additionally, it is anticipated that the lack of time caused by modern parents' busy daily schedules will promote segment growth. Businesses have been open to modifying consumers' preferences for wet wipes and introducing a product line in this market.
Based on distribution channels, the market has been segmented into hypermarkets supermarkets, pharmacy drug stores, e-commerce, and others. Hypermarkets supermarkets accounted for the baby wipes market's largest revenue share in 2021. Supermarkets and hypermarkets provide an entire section to advertise a childcare facility. According to TABS Analytics' report on baby products, it is estimated that parents of young children account for 42% of buyers but 80% of sales volume. These products are typically purchased from hypermarkets and supermarkets, drug stores, and pharmacies where customers are informed of and guaranteed to purchase a suitable item. E-commerce was the fastest-growing segment. According to the TABS analytics study report, the sale of baby products online increased by 20% in 2017. This demonstrates millennial parents' propensity to purchase baby care products online and is, therefore, a driving element for the e-commerce distribution channel.
Regional Analysis
North America dominated the market for baby wipes in 2021. Macrotrends.com reports that American women in the 35–44 age bracket continue to enter labor and take on more responsibility in their careers to build a solid financial foundation on which to spend money on high-quality baby supplies. The demand for baby wipes in the local market is anticipated to increase.
Asia Pacific is expected to register lucrative growth in the market for baby wipes. Modern parenting's health concerns are being addressed proactively in baby care. Baby wipes have become popular, driven by financially independent, educated, and tech-savvy millennial women. Additionally, expanding e-commerce merchants and growing availability, accessibility, and inexpensive pricing have helped brands and marketers increase penetration and provide new product additions and varieties.
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